Privacy Policy

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Effective Date: July 26, 2026
Last Updated: July 26, 2026

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Blüme Floral ("Blüme Floral," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when you visit or use blumefloral.co (the "Website"), shop with us, place an order, request delivery or pickup, subscribe to our services, contact us, or otherwise interact with us.

 

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information and describes the privacy rights available to consumers, including rights provided under the Utah Consumer Privacy Act ("UCPA"), Utah Code Title 13, Chapter 61, to the extent that the UCPA applies to our processing of your personal data.

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By using the Website, you acknowledge the practices described in this Privacy Policy.

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1. Who We Are

The Website is operated by:

Blüme Floral
Website: blumefloral.co
Email: info@vlumefloral.co
Business Address: TBD

For privacy-related questions, requests, or concerns, please contact us using the information above.

 

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

A. Information You Provide Directly

We may collect information that you voluntarily provide to us, including:

• First and last name;

• Email address;

• Telephone or mobile phone number;

• Billing and shipping or delivery address;

• Pickup or delivery information;

• Account login credentials, if you create an account;

• Order and purchase information;

• Product preferences and order history;

• Information provided when you contact customer service;

• Information submitted through contact forms;

• Information provided when subscribing to email or text communications;

• Information provided when entering a promotion, giveaway, or contest;

• Gift recipient information that you provide when placing an order; and

• Any other information you voluntarily provide to us.

Please do not provide sensitive personal information through the Website unless it is necessary for the transaction or service you are requesting.

B. Payment Information

When you make a purchase, payment information may be collected and processed by our third-party payment processor.

We may receive limited payment-related information, such as:

• Payment method;

• Transaction status;

• Transaction amount;

• Billing information; and

• A partial or masked payment card identifier.

We generally do not directly store complete payment card numbers on our own systems. Payment information is processed by the payment service provider used by our Website.

Current payment processor: SQUARE

Your use of third-party payment services may also be subject to the payment processor's own privacy policy and terms.

C. Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

• Internet Protocol ("IP") address;

• Browser type and version;

• Device type;

• Operating system;

• General geographic location inferred from IP address;

• Referring website or webpage;

• Pages viewed;

• Links clicked;

• Date and time of visits;

• Website navigation and interaction information;

• Device identifiers; and

• Other technical information about your interaction with the Website.

D. Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, and similar technologies to operate and improve the Website.

These technologies may be used for:

• Website functionality;

• Shopping cart and checkout functionality;

• Remembering preferences;

• Authentication and account functionality;

• Analytics;

• Understanding Website traffic and usage;

• Measuring marketing campaigns;

• Personalizing Website content; and

• Advertising or targeted advertising, if applicable.

The specific cookies and tracking technologies used on the Website may change over time.

Analytics provider(s): GOOGLE ANALYTICS, WIX.COM

Advertising or marketing technology provider(s): N/A

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies and tracking technologies.

3. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• To provide, operate, maintain, and improve the Website;

• To process and fulfill orders;

• To arrange local pickup and delivery;

• To provide requested products and services;

• To manage customer accounts;

• To process payments and transactions;

• To communicate with you about your orders;

• To respond to customer service inquiries;

• To send transactional communications;

• To send marketing communications when permitted by law;

• To administer subscriptions and recurring services;

• To manage promotions, contests, and giveaways;

• To personalize your experience;

• To understand Website usage and improve our products and services;

• To perform analytics and reporting;

• To detect, investigate, and prevent fraud, abuse, security incidents, and other harmful or unlawful activity;

• To maintain the security and integrity of our Website and business systems;

• To comply with legal obligations;

• To enforce our agreements and policies; and

• For other purposes disclosed to you at the time information is collected or with your consent where required.

We seek to collect and use personal information in a manner reasonably necessary and proportionate to the purposes described in this Privacy Policy.

4. Categories of Personal Information We Process

The categories of personal information we may process include:

CategoryExamplesBusiness Purpose

IdentifiersName, email, phone number, IP addressAccount management, orders, communications

Contact InformationEmail, phone, mailing or delivery addressOrder fulfillment and customer service

Commercial InformationPurchase history, products purchased, preferencesOrder processing and business operations

Transaction InformationPayment method, transaction detailsPayment processing

Internet or Network InformationBrowsing activity, device information, IP addressSecurity, analytics, website functionality

Geolocation InformationGeneral location derived from IP address or delivery addressDelivery, fraud prevention, analytics

Account InformationLogin information and account detailsCustomer account management

Communication InformationMessages and customer service inquiriesCustomer support

Marketing PreferencesEmail or SMS subscription preferencesMarketing communications

InferencesPreferences inferred from interactions or purchasesPersonalization and service improvement

We do not intentionally collect sensitive personal information unless it is reasonably necessary for a specific purpose and permitted by applicable law.

5. How We Share Personal Information

We may disclose personal information to categories of third parties as necessary to operate our business and provide our products and services.

These categories may include:

Service Providers

We may share information with service providers that perform services on our behalf, including providers supporting:

• Website hosting;

• E-commerce operations;

• Payment processing;

• Order fulfillment;

• Local delivery;

• Customer relationship management;

• Email marketing;

• SMS communications;

• Analytics;

• Advertising and marketing;

• Website security;

• Fraud prevention;

• Information technology; and

• Customer service.

Business Partners

We may share information with business partners when reasonably necessary to provide products, services, promotions, or other offerings you request or participate in.

Legal and Regulatory Authorities

We may disclose personal information when reasonably necessary to:

• Comply with applicable laws, regulations, subpoenas, court orders, or legal processes;

• Respond to lawful requests from governmental authorities;

• Protect our rights, property, or safety;

• Protect the rights, property, or safety of our customers or others;

• Investigate fraud or security incidents; or

• Enforce our agreements and policies.

Business Transfers

If Blüme Floral is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

With Your Direction or Consent

We may disclose personal information when you direct us to do so or otherwise provide consent where required.

6. Sale of Personal Information and Targeted Advertising

We do not intend to sell personal information for monetary consideration unless we disclose otherwise in an updated Privacy Policy.

If our practices change and we engage in the sale of personal information as defined by applicable law, we will provide the disclosures and opt-out rights required by the UCPA and other applicable privacy laws.

We may use third-party advertising, analytics, or marketing technologies that could constitute "targeted advertising" under applicable privacy laws.

If we engage in targeted advertising subject to the UCPA, Utah consumers may have the right to opt out of the processing of their personal data for targeted advertising.

To exercise an applicable opt-out right, contact us using the information in Section 12 of this Privacy Policy or use any applicable opt-out mechanism made available on the Website.

7. Your Utah Privacy Rights

If you are a Utah resident and the Utah Consumer Privacy Act applies to our processing of your personal data, you may have the following rights.

Right to Confirm and Access

You may request confirmation as to whether we are processing your personal data and, where applicable, request access to your personal data.

Right to Delete

You may request deletion of personal data that you provided to us, subject to applicable exceptions and legal requirements.

Right to Obtain a Copy

You may request a copy of personal data that you previously provided to us in a format that is portable and readily usable, to the extent technically feasible and required by applicable law.

Right to Correct

Where applicable under Utah law, you may request correction of inaccuracies in your personal data, taking into account the nature of the personal data and the purposes for which we process it.

Right to Opt Out of Targeted Advertising

You may have the right to opt out of the processing of your personal data for targeted advertising.

Right to Opt Out of Sale of Personal Data

You may have the right to opt out of the sale of your personal data, as defined by applicable law.

8. How to Exercise Your Privacy Rights

To submit a privacy request, contact us at:

Email: info@blumefloral.co

Subject: Utah Privacy Rights Request

Please specify the right you are seeking to exercise and provide sufficient information for us to understand and process your request.

We may need to verify your identity before completing certain requests. The information used for verification will be used only to verify your identity and process your request, to the extent permitted by applicable law.

We will process and respond to valid privacy requests within the time periods required by applicable law.

If we deny your request, we will provide an explanation where required by law.

You may also contact us if you believe we have not properly handled your privacy request.

9. Marketing Communications

You may receive marketing communications from us if you:

• Subscribe to our email list;

• Sign up for promotional communications;

• Make a purchase and applicable law permits us to send marketing communications; or

• Otherwise provide permission to receive marketing communications.

You may unsubscribe from marketing emails by clicking the "unsubscribe" link included in the email.

If we send marketing text messages, you may opt out by following the instructions provided in the applicable message, such as replying "STOP."

Opting out of marketing communications will not prevent us from sending you transactional or service-related communications, such as order confirmations, delivery notifications, or important account information.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide products and services;

• Complete transactions;

• Maintain business and financial records;

• Provide customer support;

• Comply with legal, tax, accounting, and regulatory obligations;

• Resolve disputes;

• Enforce agreements;

• Detect and prevent fraud; and

• Maintain the security and integrity of our systems.

The length of time we retain information depends on the type of information, the purpose for which it was collected, our legal and business obligations, and other applicable factors.

When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

11. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

If we become aware of a data security incident involving personal information, we will respond in accordance with applicable law.

12. Children's Privacy

The Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, please contact us at:

Email: info@blumefloral.co

If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information as required by applicable law.

13. Third-Party Websites and Services

The Website may contain links to third-party websites, applications, social media platforms, or services.

These third parties may have their own privacy policies and practices. We are not responsible for the privacy, security, or content practices of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing them with personal information.

14. Social Media

If you interact with Blüme Floral through social media platforms, including Facebook, Instagram, TikTok, or other third-party platforms, those platforms may collect and process information about your interactions in accordance with their own privacy policies.

Information you publicly post or share through social media may be visible to others.

15. Local Pickup and Delivery

If you select local pickup or delivery, we may collect and use information necessary to fulfill your order, including:

• Name;

• Telephone number;

• Email address;

• Delivery address;

• Pickup information;

• Order details; and

• Special delivery instructions you provide.

We may share relevant information with delivery personnel or service providers as necessary to complete your order.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Website functionality, technology, legal requirements, or privacy practices.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

If we make material changes to how we collect, use, or disclose personal information, we may provide additional notice where required by applicable law.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Blüme Floral
Website: blumefloral.co
Email: info@blumefloral.co
Address: TBD

For Utah privacy rights requests, please use the subject line: "Utah Privacy Rights Request."

18. Utah Privacy Rights Notice

This Privacy Policy is intended to provide transparency regarding Blüme Floral's privacy practices and to describe privacy rights available under applicable law.

The Utah Consumer Privacy Act became effective December 31, 2023. The law provides covered Utah consumers with certain rights concerning their personal data, including rights relating to access, deletion, portability, correction, and opting out of certain processing activities. The applicability of the UCPA depends on whether the business and processing activities meet the statutory requirements and whether any statutory exemptions apply.

Nothing in this Privacy Policy limits any rights you may have under applicable law.

Last Updated: July 26, 2026